Thursday, 3 December 2015

OUGD603 Brief 8 - Branding

The Brief

The brief is to create a logo for an Industrial design student. The client stated that they want it to be a simple yet sophisticated logo, with a monotone colour pallet. He wants it to be type only with no fancy embellishments.

Time Scale: 2 day brief (2/12/15 - 3/12/15)

Research





I did some research into some logo design. The last two, in particular, gave me the inspiration to see how I can interlock and play with the flow of the text.

Experimentation






Final Design/Mock up




I was asked to create some branding for an industrial designer. The requirements of  the whole thing were that it had to look professional and simplistic with a monotone colour pallet. The idea behind my design is that I wanted to create something that flowed. I was playing around with his initials and found that the R could be made from the curve of the G. This created a loop effect that gave the logo a balanced feel. I also mocked the logo up to show how it would work in context. The font that I used is called "aaargh." Overall I am pleased with how it has turned out and the client was happy as well. 


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