On the first day, Rosie wanted me to design 3 PDF documents about PR. She asked me to make to start by spending the morning on Pinterest, just doing research and getting inspiration.
Then on the afternoon, I had to come up with three different ideas for the PDF's by the end of the day. Below are mood boards of my research, subbing up the overall idea.
Rosie was quite clear that she wanted to work with the pale pink that she used throughout her Instagram and website. I did some research into colours to colours that would compliment it well. I found that pastels seemed to be the best bet.
My first idea was to make a pattern to use in the header, and also use this across the branding. It should be hand rendered, friendly, have a light-hearted vibe.
The Second idea was to make it illustration based. Using minimal vectors to keep it simple and friendly.
Idea 3 was to keep it simple. Just type and photography, having a professional editorial feel to it.
Here is some layout research before I start the documents.
Rosie decided that she wanted to combine idea 2 and 3. Including illustrations and photography.
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