Website User

Who is the website user?

• It is most likely they will be female. Vogue is a magazine aimed at women so it's fan base will be mainly female.
• 18-50 year olds. 
• Have time to spare.
• Vogue readers.
• Want to learn about vogue.
• See the different covers, and know the artist behind them.
• Would'nt want an over complicated website. 
• Fashion fans.
• Middle/ upper class.
• British, american, european, australian.

The Golden Ratio

The golden ratio - 1-1.618

The golden section of 100cm

100cm/1.618 = 61.8cm

100cm = 61.8 + 36.2

the ratio of 61.8 to 36.2 is 1-1.618

You can use this theory with type:

55pt Heading

34pt Body

They would be harmonious.

Designing For Web Session

Limitations: 

• Designing for the lowest common denominator. e.g. iPhones have smaller, lower quality screens.
• 216 web safe colours.
• Web safe fonts. You need to specify the font family you want to use. Times is the default on computers. 
• Size, dimension and pixel resolution. 640x480, 800x600, 1024x768 (best one to work with), 1920x1080, 2880x1800.
• File format. PNG, PDF, GIF, JPEG. The smaller the file size the quicker it loads. All the context of the website is downloaded to the computer you are using when you are browsing the internet.
• Images should be less than half a megabyte.

Vogue Website

Website Research

http://www.webfire.co.uk/time-for-bed

I liked how in this website you got from page to page horizontally. I think that it is an interesting design feature that I would consider using in my own website.

Existing Website Research

Below are examples of some of the websites that I think are designed well.

Website Trends

The Decline of Skeuomorphism

Skeuomorphism is where design is made to look like things from the real world.

Apple created their iBooks to resemble a real bookshelf. This is probably so that people feel a familiarity with new technology.

 Responsive Design

Responsive design can adapt to different screen sizes, e.g. tablet, iPhone, Mac. It is something that is very important to take into consideration when designing a website, it should be able to work at different sizes. The difficult thing is to keep the design universal throughout the sizes.

The Rise of Flat Design 

The latest web trend is for everything to be minimal, clean and flat. Turning away from skeuomorphism and opting for simpler designs.

Studio Brief 3 - A brief history of...

Web Restrictions 

• Size. Too big photo will take longer to load. Also the bigger the size, the bigger the cost.
• Colour, web safe colours. RGB.
• Fonts. Work with fonts that are available on every computer, or google fonts. 

Build A Burger - Branding Proposal

 The company I chose to rebrand is called Build A Burger. Build a burger is going to be a fast food burger restaurant in London, where from in the restaurant or from the comfort of your home you can customize a burger from a list of different options, then the food will be available to collect. (Build, Pay, Eat and Go). Their aim is to create a modern innovative concept that will make fast food not only interactive but also high quality, fresh and delicious. It is something that in the future it has the potential to be developed further and become a chain of restaurant.

The audience will be adults; both male and female aged 18-40 in London. It act as a lunchtime or evening meal for people who don't have time for a sit down meal. The overall vibe that the restaurant is that it will be modern, fun and friendly, creating classic burgers with the twist of being able to customise and built it yourself, making it very personal to the customers needs.

In my designs I have chosen fonts and illustrations that have a fun and friendly feel, but still look modern and avoid the problem of it looking childish. I chose a green colour scheme to represent freshness, which was a key value of the company.  Also chose a green colour scheme because I wanted to stay away from the reds, yellows and blues used in existing burger fast food restaurant. This is so that the logo can stand apart from its competition and not be confused with any existing logos.

The restaurant will be more of a higher end fast food restaurant as the menu includes more unusual ingredient than a typical burger restaurant. High-end fast food restaurants are something that is missing in the market, meaning it can appeal to a complete knew market of fast food eaters who want high quality in their food. They would stand out from a lot of the other fast food restaurants because their food offers a different eating experience to customise and build their food exactly as they want it; similar to subway, but it has not been done with a burger.

As it is just a small new company advertising will be very important to it succeeding, however money may be an issue. This is why I created a 1 colour additional logo that will be cheaper to reproduce in the early stages of the company.

Fast Food Logos

I looked at existing fast food logos to try and get an idea of styles and type.

Possible Kickstarter Companies

While looking through kickstarter I saw a lot of ideas and companies that I liked, however there were already branded really well so i chose not to go with any of them. I narrowed my choice down to two companies:

Cut and Fold. A company set up by two Architects that created folding furniture inspired by origami. Some of the key words that I picked up from their page were; functional, beautiful, practical, light, organic, simple, unique, folding, modern, dynamic, sculptural, versatile.                                                                                   

Who is it aimed at? I think that because of the style of the furniture it would be aimed at 20 - late 30 year olds. People that live in flats or small apartments in a city. Likely to be more modern maybe creative people. The products are fairly expensive (£700 for a chair) and are more of a one off thing because of how they are made production would be more time consuming. I think that this would mean that it would be aimed at a more high end market.                                                                                       

What are they trying to portray? To make something that is beautiful and practical, simple and easy. 

There current logo is quite boring and dull.

Build a Burger. It is going to be a fast food burger restaurant in London, where from in the
restaurant or from home you can customize a burger from a list of different options. Then
the food will be delivered. (Build, Pay, Eat and Go).  Key words I picked up were; Fast food, delicious, fresh, built, interactive, fast, fun, modern. 

Who is it aimed at? A higher end fast food market, aimed at adults aged 18-40, either a lunchtime or evening meal for people who don't have time for a sit down meal. What they trying to portray? 

Their aim is to create a modern innovative concept that will make fast food not only interactive but also fresh and delicious.

TheMENU:

TheBURGERS: The customer will get the choice between 200g or 250g burgers.

IrishBEEF-200g –  250g

ChickenFEAST -200g – 250g

AngusSTEAK -200g –  250g

WagyuBEEF -200g – 250g

TheTOPPINGS: The customer will get the choice of any and however many toppings they wish.

CheddarCHEESE-

BlueCHEESE-

GoatsCHEESE-

PortobelloMUSHROOM-

GrilledBACON- 

FreshAVOCADO- 

GrilledONION- 

SpicyJALEPENOS- 

TheSIDES: The customer will get the choice of any and however many sides they wish.

SkinnyCHIPS- 

SweetpotatoCHIPS- 

CurlyCHIPS- 

TheDRINKS:

SoftDRINKS- 

MilkSHAKE- 

TheDIPS:

Ketchup

Mayo

BBQ

Garlic

TheEXTRAS:

PhillyCHEESESTEAK– 

6ChickenWINGS-

CeasarSALAD- 

TheREWARD: 8 Burger stamps (stamp per burger ordered) = A choice of any 200g Burger + Topping + Side + Drink completely FREE.

Their current logo is quite dull and I think the colour scheme is too similar to McDonalds, which as there are both burger companies this could be confusing to people.