Possible Kickstarter Companies

While looking through kickstarter I saw a lot of ideas and companies that I liked, however there were already branded really well so i chose not to go with any of them. I narrowed my choice down to two companies:

Cut and Fold. A company set up by two Architects that created folding furniture inspired by origami. Some of the key words that I picked up from their page were; functional, beautiful, practical, light, organic, simple, unique, folding, modern, dynamic, sculptural, versatile.                                                                                   

Who is it aimed at? I think that because of the style of the furniture it would be aimed at 20 - late 30 year olds. People that live in flats or small apartments in a city. Likely to be more modern maybe creative people. The products are fairly expensive (£700 for a chair) and are more of a one off thing because of how they are made production would be more time consuming. I think that this would mean that it would be aimed at a more high end market.                                                                                       

What are they trying to portray? To make something that is beautiful and practical, simple and easy. 

There current logo is quite boring and dull.

Build a Burger. It is going to be a fast food burger restaurant in London, where from in the
restaurant or from home you can customize a burger from a list of different options. Then
the food will be delivered. (Build, Pay, Eat and Go).  Key words I picked up were; Fast food, delicious, fresh, built, interactive, fast, fun, modern. 

Who is it aimed at? A higher end fast food market, aimed at adults aged 18-40, either a lunchtime or evening meal for people who don't have time for a sit down meal. What they trying to portray? 

Their aim is to create a modern innovative concept that will make fast food not only interactive but also fresh and delicious.

TheMENU:

TheBURGERS: The customer will get the choice between 200g or 250g burgers.

IrishBEEF-200g –  250g

ChickenFEAST -200g – 250g

AngusSTEAK -200g –  250g

WagyuBEEF -200g – 250g

TheTOPPINGS: The customer will get the choice of any and however many toppings they wish.

CheddarCHEESE-

BlueCHEESE-

GoatsCHEESE-

PortobelloMUSHROOM-

GrilledBACON- 

FreshAVOCADO- 

GrilledONION- 

SpicyJALEPENOS- 

TheSIDES: The customer will get the choice of any and however many sides they wish.

SkinnyCHIPS- 

SweetpotatoCHIPS- 

CurlyCHIPS- 

TheDRINKS:

SoftDRINKS- 

MilkSHAKE- 

TheDIPS:

Ketchup

Mayo

BBQ

Garlic

TheEXTRAS:

PhillyCHEESESTEAK– 

6ChickenWINGS-

CeasarSALAD- 

TheREWARD: 8 Burger stamps (stamp per burger ordered) = A choice of any 200g Burger + Topping + Side + Drink completely FREE.

Their current logo is quite dull and I think the colour scheme is too similar to McDonalds, which as there are both burger companies this could be confusing to people.