Existing logo. We thought that it looked very childish and is too busy.
Theme park website research. We found that all of the websites were overcrowded, with bold text and bright colours.
Our logo we wanted to go for a simpler look but still fun and friendly, this way it would be appealing to adults and children. We experimented with turning the flamingo into an 'F', but it did not work out.
Again we redesigned the website and went for a cleaner simpler look.
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