Tuesday 15 April 2014

Type Journal - Cars

Ford
Anatomy - Curved, script font. variation of weights.
Identity - Ford Script.Designer: The original logo was designed by C. Harold Will.
Character - Sophisticated, friendly, decorative.

 Alfa Romeo   


Anatomy - Curved, script font. variation of weights.
Identity - Alfaowner Script. Designer: N/A.
Character - Sophisticated, decorative.    
Overall I do not like this font. It is very unclear, for example the 'S' on it's own would not be legible.

Toyota
Production Method - Digital.
Anatomy - San serif font with a well balanced stroke weight. Uppercase with kerning.
Identity - Avanir.
Character - Minimal, simple, modern. 


Mini
Production Method - Digital.
Anatomy - San serif font, equal stroke weight. Uppercase with kerning. 
Identity - Trebuchet MS
Character - Modern, simple, minimal, sophisticated. 

Honda
Production Method - Digital.
Anatomy - Serif font, mixed stroke weight. Uppercase with kerning. 
Identity - Unknown
Character - Modern, simple, minimal. 

Aston Martin 
Production Method - Digital.
Anatomy - San serif font, equal light stroke weight. Uppercase with kerning.
Identity - Optima Roman
Character - Modern, simple, minimal, elegant, sophisticated. 

Peugeot
Production Method - Digital.
Anatomy - San serif font, mixed light stroke weight. Uppercase, geometric.
Identity - Uknown
Character - Modern, simple, minimal. 

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