Sunday 20 April 2014

Type Journal - Adverts, Leaflets and Posters

Fuzzy Logic
I love the font that has been used, it is fun and friendly which is perfect for a nightclub.

The Cockpit 
Leaflet for a funk and soul night at the Cockpit. I think that this is a successful use of type. It works well with the images in the background, as well as giving off a 60's/70's psychedelic vibe. 

Production Method - Digital.
Anatomy - Header: Unbalanced sans serif font. Body text: morphed serif font, that looks like it is melting, typical design feature of the 1960's psychedelic fonts.
Identity - Unknown psychedelic font.
Character - Fun and playful. 

CCAD

Production Method - Digital.
Anatomy - Sans serif, balanced stroke weights, uppercase, bold, kerning.
Character - Bold, minimal, simple, modern. 

Tate Liverpool
Production Method - Digital.
Anatomy - San serif, equal well balanced stroke weights, uppercase, light, kerning, rounded edges to give it a softer feel.
Identity - Unknown
Character - Friendly, light, simple, modern. 


Production Method - Block Print.
Anatomy - Serif, contrast in stroke weights, upper and lower case, bold, kerning.
Identity - Eudald News
Character - Sophisticated, simple, corporate, professional. 

Production Method - Wood.
Anatomy - San serif, contrast in stroke weights, upper and lower case, bold, kerning.
Identity - Plak Condensed
Character - Sophisticated, professional, corporate, masculine. 

Production Method - Block Print.
Anatomy - Slight serif, high contrast in the stroke weights, upper and lower case, bold, kerning.
Identity - Pistilli Roman
Character - Feminine, sophisticated, decorative. 

Production Method - Lead.
Anatomy - San serif, slight change in the stroke weight, uppercase, light, kerning, tall and thin.
Identity - Empire
Character - Minimal, simple. 

Production Method - Block Print.
Anatomy - San serif, contrast in stroke weights, lower case, bold, kerning, geometric.
Identity - Cooper Black. 
Character - Fun, friendly, rounded. 

Production Method - Stencil.
Anatomy - San serif, balanced stroke weight, lower case, bold, kerning.
Identity - Futura Black 
Character - Feminine, sophisticated, decorative. 

 Production Method - Digital.
Anatomy - Script, consistent stroke weight, uppercase, bold, kerning, rounded apex and feet, with added flourishes.
Identity -  Tango.
Character - Feminine, decorative. 

Production Method - Block Print.
Anatomy - San serif, balanced stroke weights, upper and lower case. Simple and          clean font.
Identity - Name: Akzidenz-Grotesk. Designer: Günter Gerhard Lange.
Character -Simple, modern, minimal. 

Production Method - Hand rendered.
Anatomy - Mixture of a san serif and script font. The lowercase glyphs look like more or a san serif font, however the uppercase glyphs appear to be more of a decorative script font.
Identity - Titanic.
Character - Sophisticated, decorative, simple. 

Production Method - Block Print.
Anatomy - San serif, equal stroke weights, uppercase..
Identity - OCR-B.
Character - Minimal, simple. modern. 

Production Method - Lead.
Anatomy - San serif, balanced equal stroke weights, uppercase, bold. No baseline, the glyph are scattered.
Identity - ITC Franklin.
Character - Masculine, minimal, simple, modern, clear. 

Production Method - Block Print.
Anatomy - San serif, Balanced stroke weights, upper and lower case, bold, kerning, sharp apex.
Identity - ITC Avant Garde Gothic.
Character - Feminine, sophisticated, decorative. 


Production Method - Digital.
Anatomy - Sans serif, bequal stroke weights, bold, uppercase.
Identity - Unknown.
Character - Simple, bold, minimal modern. 

Production Method - Digital.
Anatomy - Sans serif, different stroke weights, bold, with a drop shadow, uppercase.
Identity - Unknown.
Character - Simple, bold, minimal. 

Production Method - Digital.
Anatomy - Sans serif, equal weight, bold, angular edges.
Identity - Unknown.
Character - Simple, bold, minimal, urban. 

Production Method - Digital.
Anatomy - Sans serif, slabby, balanced equal stroke weights, bold, kerning, interlocking and overlapping glyphs.
Identity - Unknown.
Character - Simple, minimal, angular, masculine. 

Production Method - Digital.
Anatomy - Sans serif, balanced equal stroke weights, bold, kerning.
Identity - Unknown.
Character - Simple, bold, minimal, masculine. 

Production Method - Digital.
Anatomy - Sans serif, equal strokes, geometric.
Identity - Unknown.
Character - Clear, sophisticated, bold, minimal. 

Production Method - Lead.
Anatomy - Sans serif, balanced equal stroke weights, uppercase, kerning.
Identity - Unknown.
Character - Simple, minimal, clean. 

Production Method - Wood.
Anatomy - Sans serif, balanced equal stroke weight, bold, kerning, sharp edges.
Identity - Unknown.
Character - Sharp, bold, minimal, clean, simple. 

Production Method - Digital.
Anatomy - Sans serif, balanced, bold, kerning, uppercase.
Identity - Unknown.
Character - Simple, clean, minimal, fun. 

Production Method - Digital.
Anatomy - Sans serif, balanced clean light strokes.
Identity - Unknown.
Character - Simple, minimal, modern, clean. 

Production Method - Digital.
Anatomy - Sans serif, balanced weight, uppercase, kerning, distressed.
Identity - Unknown.
Character - Simple, minimal. 

Production Method - Digital.
Anatomy - Sans serif, balanced equal stroke weights, bold, upper and lowercase
Identity - Helvetica.
Character - Simple, bold, minimal, elegant. 

Production Method - Block Print.
Anatomy - Slab serif, balanced equal stroke weights, bold, kerning, angular.
Identity - Unknown.
Character - Simple, bold, minimal, friendly, masculine. 

Production Method - Lead.
Anatomy - Sans serif, slab, balanced equal stroke weights, bold, kerning, with a drop shadow.
Identity - Unknown.
Character - Striking, bold, minimal, masculine. 

Production Method - Digital.
Anatomy - Sans serif, balanced equal stroke weights, bold, kerning, uppercase with rounded edges.
Identity - Unknown.
Character - Fun, simple, minimal. 

Production Method - Hand rendered.
Anatomy - Sans serif script, balanced equal stroke weights, kerning, uppercase.
Identity - Unknown.
Character - Simple, fun, friendly. 

Production Method - Digital.
Anatomy - Sans serif, balanced equal stroke weights, bold, kerning.
Identity - Unknown.
Character - Simple, feminine, sophisticated, minimal. 

Production Method - Digital.
Anatomy - Serif, mixed stroke weights.
Identity - Unknown.
Character - Simple, minimal, elegant. 

Production Method - Digital.
Anatomy - Sans serif, balanced equal stroke weights, bold, kerning, with sections missing.
Identity - Unknown.
Character - Minimal, modern. 

Production Method - Lead.
Anatomy - Sans serif, balanced weights, bold, kerning.
Identity - Unknown.
Character - Simple, modern, minimal. 

Production Method - Stone.
Anatomy - Serif,  a variety stroke weights, overlapping glyphs.
Identity - Unknown.
Character - Simple, elegant, minimal, feminine, sophisticated. 

Production Method - Block print.
Anatomy - Sans serif, equal stroke weight, bold, kerning.
Identity - Unknown.
Character - Simple, elegant, minimal. 

Production Method - Block print.
Anatomy - Sans serif, balanced stroke weights, bold, tracking.
Identity - Unknown.
Character - Simple, minimal, mordern. 

Production Method - Hand rendered.
Anatomy - Sans serif, balanced equal light strokes, bold, kerning.
Identity - Unknown.
Character - Simple, minimal, friendly. 

'Vintage Fair'
Production Method - Hand rendered.
Anatomy - Sans serif, minxed stroke weights, bold, kerning.
Identity - Unknown.
Character - Fun, playful, childish, femine. 


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