The Brief
The brief is to create a lookbook for Toolally. The design will need to mimic the sophisticated feel of the brand. But is also a chance to be totally creative with the editorial and layout.
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Research
This one gave me the idea to use orange brinding in the book, so that it add a bit of colour and matches the bright colours used in the Toolally earrings.
The concentina fild here gives a goof effect, I want to try and be creative with how i present the lookbook.
Again here, another well presented book.
I did some rearch into existing look books to help give me some inspriration.
Shoot Photos
Me working on the shoot.
The shoot was something that I really enjoyed doing. While on my work experience one of the tasks was to look for props to use in the photo shoot. For part of it, I had to a flower mark in Vauxhall to get some plants and greenery to include in the shoot. While shooting the jewellery I tried to work with an angular and geometric theme, similar to the shape of the earrings. Also because of the multiple colours used in the jewellery I kept the backdrop quite simple so that they could stand out, using navy, black, white, a dusty pink and grey.
Designing
All of the white parts at the bottom of the pages will be cut out once it is printed, apart from the last page, so that the Toolally logo is always there as you flick through the
All of the white parts at the bottom of the pages will be cut out once it is printed, apart from the last page, so that the Toolally logo is always there as you flick through the photos. The printed books will be B5.
Printing
Finished Lookbook
I got orange string to bind the book, I wanted to use a bright colour similar to those seen throughout the jewellery.
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